Fashion Marketing & Communication - Online Course

This course enables individuals to learn the basics of fashion marketing principles and it’s application in to current businesses, strategic thinking and planning marketing campaigns, build stories for fashion communication through research and brainstorming to build new ideas to reach customers, and learn the insights of fashion communication mediums.

In the fashion and luxury industries, selling a lifestyle and tapping into the aspirations and dreams of consumers can be as significant a motivation to purchase as product innovation and quality. As a result, marketing has long been a fundamental cornerstone of any modern fashion or luxury business. Where once marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer.

In this course, public relations, influencer marketing, experiential marketing, digital marketing, content marketing and demographic specific strategies are each explained and illustrated through real-life examples from leading brands, in addition to features identifying market trends and industry developments.

This intensive specialization program is run by teachers from the industry and features international guest lecturers.